Whether you realize it or not you may be giving your auction visitors a reason
not to buy your product or service. And it could be just the smallest of
issues that will cause them to think twice about purchasing from your auction.
As explained in my book "eBay Marketing Wholesale SourcePak" you
must remove these obstacles from your auction sales page so your visitors will
become bidders. Below you'll find some obstacles and how you can solved them
on your auction page.
Is This Seller Trustworthy?
This is a question that all your serious auction visitors will ask themselves.
As they do not know you they are going to want to check you out. But how will
they do this? Well, the first thing they would look for is your feedback
rating. Feedback is a way eBay allows buyers and sellers to rate their
experiences with each other. If you have a stellar feedback rating your
visitor will feel you are trustworthy. Your goal should be to increase your
auction feedback and keep it positive.
Another way a visitor might check to see if you are trustworthy is to click
over to your about "Me Page". The about "Me Page" is a
page you can create in your eBay account. It allows you to give your potential
bidders some background information about you and your business. You can also
include your feedback and other listed auctions on this page as well. This is
where you have a chance to tell your potential bidder about yourself and your
business, why he/she should buy from you. I would highly recommend you take
advantage of this and create an about "Me Page" in your eBay
account.
Also people may have questions regarding your auction. So you could get an
email asking about your product or service. You should welcome this
opportunity as a way to show your potential bidder you are a real person. Take
this time to show your integrity, honesty, credibility, and expertise in your
product or service. Include on your auction page an email link and tell your
visitors that any inquires are welcome.
What About A Guarantee?
You always need some sort of guarantee for your product or service. Again it
will help to show your visitor you are a trustworthy business person. Remember
that your buyer assumes most of the risk here. He/she is buying from someone
that they have never met, a product that they have only seen in a photo, and
they must pay for that product in advance of receiving it. A guarantee that is
appropriate for your product or service will help your visitor become a
bidder.
How Do I Pay?
The more options you have for payment the more visitors will become bidders.
There are many means of payment. The normal being PayPal. PayPal is an eBay
company so having a PayPal payment button on your auction is an easy and free
option to include on your auction sales page. But besides PayPal you may want
to consider excepting other payment options as well..
What About Delivery?
Always fully disclose how your product or service is delivered and your
delivery charge. Whether you are sending it via the postal service or a
courier your bidder will want to know how he/she should expect to receive the
purchase and what the cost will be. You can usually approximate deliver time
and cost based on information you obtain from your local post office or
courier.
If you answer the above questions on your auction page you will be building
customer trust and he/she is more likely to become a bidder. And more bidders
means more profits for you!
Happy Selling!
Joe Clare
About the author:
Joe Clare is a successful eMarketer and Author. He has written numerous
articles on eBay and how to make money online. Check out his latest ebook plus
FREE Articles, Hot Tips and Advice on how you can make a Serious Income with
Online Auctions. http://www.ebooksnsoftware.com
