It seems at the
moment that everybody is telling you that the easiest
and quickest way to make money online is with Google
Adwords and affiliate programs.
It sounds so easy. You join a programme, get a link,
choose a couple of keywords, put up an ad and the money
flows. Many have tried and many have failed.
Don’t get me wrong, it’s possible to make money this
way and to be very successful. There are many people
making $100’s per day from their Adwords campaigns.
But those that are successful don’t follow the herd,
they think for themselves.
As with all things in life the greater success is found
on the ‘road less travelled’ which means if you do
what everybody else is doing you will get the results
that everybody else is getting. And the fact is that
everybody else, or at least the majority, are trying
maybe making a little money, getting disheartened and
moving on to something else.
We need to be different.
So what does our average money maker do? First he goes
to Click Bank and visits the ‘Money &
Employment’ category and he selects one of the top 10
products. That is not bad strategy but maybe we should
be a little different if we must sell in the making
money online space then why don't we find excellent
products that aren't available on Click Bank.
A little but a bit of work at Google will uncover a
number of directories where we can find products to
promote. Or better still why not find out who the top
names are in the making money online space and search
out their affiliate programs. Yanik Silver, Marlon
Sanders & John Reese all operate their own affiliate
programs & these guys also have excellent materials
that will help you to sell their products.
But even better still we could target a totally
different market. There are millions of people spending
millions of dollars on things other than how to get rich
products. Checkout these links to see what people are
searching on this month.
Once our Money Maker (MM) has selected the same product
to promote as everybody else he then chooses the same
keywords as everybody else to bid on at Google. He will
type those words into the Keyword tool at Overture or
into Adwords Analyzer. Then he will have a big list of
the same keywords as everybody else promoting that
product.
Do you think there might be a little competition for
these keywords? You think those words might be expensive
to bid on? You betcha.
What we need to do is think a little differently
whatever market we choose there will be competition and
if there is no competition it probably means that nobody
is spending in this market. We need to think ‘outside
of the box’. We need to get inside the minds of the
typical buyer of a product. We need to think what
related problems they may be having what other things
they will be searching for and we need to create our own
keyword list.
Finally MM writes one ad, that will show for all his
keywords. His ad describes the features of the product.
We on the other hand will write an ad highlighting the
benefits of the product. All those eyeballs will be
attracted to our ‘sizzle, not the sausage’. We will
include a call to action.
We will have multiple ad groups separated out into
themes, our ads will be relevant to the keywords in the
group and we will have two ads for each group so we can
see what works and what doesn’t. We will test, test
& test some more.
Our success will be found on the road less travelled.
There is still plenty of room in the Adwords pool as
long as we are prepared to think for ourselves and not
expect a free ride.
About the author:
Darren Power is the author of The Money Seed your step
by step guide to making money online. You can pick up
his free ebooks at www.themoneyseed.comFor
further free resources related to this article visit www.themoneyseed.com/articles
